In Their Own Words

To celebrate BHLDN’s third anniversary, we followed up with six brides who chose a BHLDN gown for their wedding day. We invited them to a studio in Philadelphia where they had the opportunity to wear their gown again, get their hair and makeup done, and have their photograph taken together. We filmed the day’s activities, and asked each bride about her romance, wedding day, and what comes after.

Creative Director: Balwant Ahira
Art Director: Tracy Showalter

Before I Do

BHLDN’s four bridal archetypes (romantic, lady, bohemian, and neo-sophisticate) were jumping-off points for hair and makeup inspiration. Tutorials and product recommendations for each look accompanied the video.

Creative Director: Balwant Ahira
Art Director: Tracy Showalter